Helping you get into the mind of your consumers
We are a consumer-focused insight-generating company that helps client turn understanding into idea platforms with tangible impact on their business
Our Beliefs
- We seek to understand your real business questions
- We find real consumers as core contributors to your business ideas
- We break down the consumer-business silos with our simple and inclusive process
- We work with a line up of subject matter experts to analyse and facilitate this process
Our Edge
- Quality consumer groups
- Resources with real business experiences
- Matching client’s specific needs with the right research resources
- Wide access to subject matter experts, locally and internationally
Wide Access to Subject Matter Experts
Experts we have worked with in the past
Medical & Health
- Specialist Doctors
- General Practitioners
- Nutritionist
- Herbalist
- Traditional Practitioners
- Midwives
Financial Institution
- Top Management Level Bankers
- Financial Advisors
- Premier Customers
Lifestyle
- Sport Practitioners
- Premium Restaurant Owner / Manager
- Beauty Blogger
- Influencers
- Healthy Catering Founder
- SMEs
Government
- Ministry of Health
- Ministry of Women Empowerment & Child Protection Staff
Information & Technology
- IT Outlets
- Digital Practitioners
Youth
- High Achieving Youth: OSIS, Olympic Students
Others
- Film Makers
Our Footprints in the Past 15 Years
Products We Have Worked On
Research Experiences
Quantitatives & Qualitatives
Consumer
Shopper
Trade
+ POSM Census/Audit
B to B
Research Types
Focus Group Discussion
- FGD venue with client viewing facility
- Or at hotels – depending on specific research requirement
- Online FGD via Zoom
Individual Depth Interviews
- For both consumers and businesses
Shopping and POSM Interviews
- Essential to understand real behavior
- Real world understanding of retail triggers
- Video taping
Facilitate Workshop
- Clients internal workshops
- Consumer and Clients workshops
Our Experts
Julia Santoso
Set up Mindspace after a career spanning in Coca-Cola Indonesia, MTV Asia and Matari Advertising. Her depth of experience on both sides of the business divide is reflected in her approach to analyzing research findings and client account management.
Rima Sjoekri
Rima is an independent researcher with special interest in food and beverage innovation. Her experiences include helping grow iconic local and global products in the market.
Rima is also the author of Senirasa, one of the most complete reference book on everyday Indonesian home cooking – shortlisted in the Gourmand World Cookbook Awards 2018 under the Innovative Category.
Catharina Indirastuti
Asti started as a qualitative researcher at Synovate Marketing Research over 20 years ago, prior to joining Coca-Cola Indonesia’s Business insight team. She then moved to Unilever Indonesia’s Consumer Insight team at the local and regional level.
She has moved on since then and became an independent qualitative research with UNDP and Kemitraan.
Bibiana Lo
Bibiana fell in love with brand management when she started as an ABM for a fabric softener product. She discovered how brand forms a relationship with consumers, by playing a role in their lives. That love for insights on brands and consumers remains to this day.
Since then, she has spent over 25 years growing brands in Sara Lee Household, New Zealand Milk and Danone Water. The last 7 years spent working on various projects in Philippines, Vietnam, Thailand, Japan and Indonesia markets for Danone.
Rizqi Amalia
Rizqi Amalia (nickname Kiki) is a Master’s graduate in Sociology from the University of Indonesia. Her career with more than 10 years of experience in the marketing research industry. Kiki has always been involved in many different types of qualitative projects as well as keen on solving problems especially in qualitative research.
Our Team
Fadhla Akmalia
Fadhla graduated from Syarif Hidayatullah Jakarta Islamic State University Majoring in Psychology. In 2021, she was selected as a recipient of the Cakrawala Scholarship from Indonesian International Education Foundation.
Prior to joining Mindspace, Fadhla had experiences in different psychology assessment projects in different industries such as property, police forces, etc. Upon joining Mindspace, she had been involved and in charge of qualitative projects of different industries.
Sagita Alisya
Sagita (Gita) joined Mindspace in 2021. Since then, she has been involved in a wide-ranging projects from Technology, Food & Beverages to Consumer goods. Throughout her times, she has worked as a Research Executive to Assistant to date.
Gita has a Bachelor's Degree in Music Composition from Universitas Pelita Harapan . Aside from market research, she composes music for games, films and orchestra. One of her pieces was played at the 2024 International Double Reed Society Conference held in Arizona.
Karel Surya
Karel joined Mindspace as fresh graduate from the Institut Teknologi Sepuluh Nopember and majored Applied Bachelor in Business Statistics.
He had an internship at a global logistic company in early 2024, and continuing at Mindspace Asia. Though he has joined mindspace for couple of months , he has greatly contributed and work as a team for a number of qualitative projects as well as data management.
International Collaboration
Founded by Dirk Lorré, a Doctor in Psychology and Pedagogical Sciences specialising in Consumer Psychology
Research expertise including exploratory, consumer insights generation, and New product development, Brand positioning and communication development, Trends and lifestyle decoding and Go-to-market strategy development
At RSB insights and analytics, we Harness CREATIVITY and TECHNOLOGY in tandem to discover INSIGHTS for Business IMPACT