3.
Mindspace^® FGDs

• The FGD process

Consumer insights extracted during FGDs can provide fact based data and information crucial to support the decision making process

> FGDs can be done either in-house or outside and we propose a minimum of 4 groups.
> A Mindspace^® recruiter will select respondents to fit with clients' targetted consumer profiles and criteria.
> Areas to cover include key important cities and specific client regions i.e. urban/semi-urban/rural.
> Because we know you want information that is meaningful to your organization we believe in being flexible
   in our methodologies, process and procedures.

• Deliverables

> A presentation of the findings
> Working sessions to produce actionable insights
> Hardcopy of the full report analysis
> Live actual respondent verbatim

1. Mindspace® Monthly Advertising Qualitative "Snapshots"/What Consumers Tell Us About Advertising

2. Monthly Topical Qualitative Study - In Development

3. Mindspace® FGDs <<<