2.
MONTHLY TOPICAL QUALITATIVE STUDY
– IN DEVELOPMENT
• Weekday and weekend home-based leisure activities
• Weekday and weekend out-of-home leisure activities
• Healthy active lifestyle: perception and behavior
• Behavior of TV watching, internet usage, magazine reading
• Attitudes towards advertising and promotions
• Icons: What / who has become teens’ / young adults’ icons, & why
• Fashion & Technology: What they like to wear / use, what they aspire to, & why
• Norms / traditions teens and young adults still conform to in the midst of globalization
• Consumers’ mindset and implications for their spending behaviour
• Shopping Behaviour : activities and decision making in the supermarket
• Daily product usage
• Entertainment
1. Mindspace® Monthly Advertising Qualitative "Snapshots"/What Consumers Tell Us About Advertising
2. Monthly Topical Qualitative Study - In Development <<<
