1.
Mindspace® MONTHLY ADVERTISING QUALITATIVE
"SNAPSHOTS"
• What is “qualitative snapshot”?
A monthly qualitative brief review of what advertising the consumers like and dislike,
and reasons why.
• What is the analysis based on?
Qualitative research gathered from Focus Discussion Groups (FGDs).
Each report will be based on 4 FGDs.
• When is the data-collection conducted?
In the 1st or 2nd week of each month.
• When is the analysis delivered?
In the last week of each month.
• Who are the respondents?
Teens/Young Adults (see What Consumers Tell Us About Advertising for detail)
SES : A++ and B (see What Consumers Tell Us About Advertising for detail)
• Area coverage?
Jakarta.
• How to use the report?
As the name implies, the snapshot provides the business or marketing decision maker
with a flavour of or a feel for the subjects in question.
• Deliverables
• Report - hardcopy.
• Live actual respondent verbatim.
• Soft copy.
• A presentation of the findings once you receive the report.
WHAT CONSUMERS TELL US ABOUT ADVERTISING
• Top-of-mind spontaneous advertising recall: Any category
•
Most liked advertising: Overall
… and reasons why
•
Most disliked advertising: Overall
… and reasons why
•
Most liked advertising: by Category
… and reasons why
•
Most disliked advertising: by Category
… and reasons why
| REGULAR
MONTHLY ADVERTISING INSIGHTS |
| • July’05 - Jakarta Teens (16-19 yo) and Young Adults (20-24 yo), SE A++ (monthly HHE of over Rp 10 million) |
| • August’05 - Jakarta Teens (16-19 yo) and Young Adults (20-24 yo), SE B (monthly HHE of Rp 1,250 – 1,750 million) |
| • September’05 - Jakarta Teens (16-19 yo) and Young Adults (20-24 yo), SE C (monthly HHE of Rp 800 – 1,250 million) |
| • October’05 - Jakarta Young Adults (25-29 yo) and Older Adults (30-34 yo), SE A++ (monthly HHE of Rp 10 million) |
| • November’05 - Jakarta Young Adults (25-29 yo) and Older Adults (30-34 yo), SE B (monthly HHE of Rp 1,250 – 1,750 million) |
| • December’05 - Jakarta Young Adults (25-29 yo) and Older Adults (30-34 yo), SE C (monthly HHE of Rp 800 – 1,250 million) |
| • January’06 - Jakarta Teens (16-19 yo) and Young Adults (20-24 yo), SE A++ (monthly HHE of over Rp 10 million) |
| • February’06 - Jakarta Teens (16-19 yo) and Young Adults (20-24 yo), SE B (monthly HHE of Rp 1,250 – 1,750 million) |
| • March’06 - Jakarta Teens (16-19 yo) and Young Adults (20-24 yo), SE C (monthly HHE of Rp Rp 800 – 1,250 million) |
| • April ’06 - Jakarta Young Adults (25-29 yo) and Older Adults (30-34 yo), SE A++ (monthly HHE of Rp 10 million) |
| • May’06 - Jakarta Young Adults (25-29 yo) and Older Adults (30-34 yo), SE B (monthly HHE of Rp 1,250 – 1,750 million) |
| • Jun’06 - Jakarta Young Adults (25-29 yo) and Older Adults (30-34 yo), SE C (monthly HHE of Rp Rp 800 – 1,250 million) |
1. Mindspace® Monthly Advertising Qualitative "Snapshots"/What Consumers Tell Us About Advertising <<<
2. Monthly Topical Qualitative Study - In Development
