Helping you get into the mind of your consumers

Julia Santoso

Set up Mindspace after a career spanning in Coca-Cola Indonesia, MTV Asia and Matari Advertising. Her depth of experience on both sides of the business divide is reflected in her approach to analyzing research findings and client account management.

Rima Sjoekri

Rima is an independent researcher with special interest in food and beverage innovation. Her experiences include helping grow iconic local and global products in the market.

Rima is also the author of Senirasa, one of the most complete reference book on everyday Indonesian home cooking – shortlisted in the Gourmand World Cookbook Awards 2018 under the Innovative Category.

Catharina Indirastuti

Asti started as a qualitative researcher at Synovate Marketing Research over 20 years ago, prior to joining Coca-Cola Indonesia’s Business insight team. She then moved to Unilever Indonesia’s Consumer Insight team at the local and regional level.

She has moved on since then and became an independent qualitative research with UNDP and Kemitraan.

Bibiana Lo

Bibiana fell in love with brand management when she started as an ABM for a fabric softener product. She discovered how brand forms a relationship with consumers, by playing a role in their lives. That love for insights on brands and consumers remains to this day.

Since then, she has spent over 25 years growing brands in Sara Lee Household, New Zealand Milk and Danone Water. The last 7 years spent working on various projects in Philippines, Vietnam, Thailand, Japan and Indonesia markets for Danone.